I can smell the humor, of course fundamentals are important. For 10 years I didn’t study fundies, thought it was hogwash. Then I came across merger arb and earnings trades and never looked back, it’s definitely in the speculators best interest to become familiar with the fundamentals of the underlying being traded, even if that trade isn’t based off a fundamental metric.
I trade hundreds of stocks, if I didn't factor in some fundamentals I think I would be wearing way more losers, way more. Funny's help you play a bit more safer.
YUp, for years my bread and butter was scooping up cheap shares in cheap stocks at their lows establishing a base then ride the price up (mark up). But I noticed a lot of these companies were shit, and price didn’t move much. Once I started digging into the fundies my buying decisions changed and I only bought cheap weak companies who had stronger statistics.
Copper hammered overnight (for us downunder) but banks were strong. Today I would avoid copper stocks and gravitate toward traditional banks as a bias. A wee example of a fundamental.