Two examples follow. Assume that everything but stock price is equal. Assume that P/E ratio, EPS growth, PEG, etc. are all exactly the same for both companies. In which example is an investor's risk greater? Or in contrary terms, in which example is an investor's reward potential less? A) Company STY, which is currently trading at $12.57 B) Company XYZ, which is currently trading at $93.17.