Profile of Mutual Fund Shareholders, 2009

profile of
Mutual Fund Shareholders, 2009

INVESTMENT COMPANY INSTITUTE RESEARCH SERIES






This report summarizes the fi ndings of the 2009 survey.
As described in the fi rst chapter, in 2009 the “typical”
mutual fund–owning head of household
» was middle-aged, employed, educated, married
or living with a partner, and shared investment
decisionmaking with his or her spouse or partner;
» was of moderate fi nancial means, with $80,000 in
household income and $150,000 in household fi nancial
assets;
» owned investments other than mutual funds,
including individual stocks, and had over half of the
household’s fi nancial assets (excluding the primary
residence) invested in mutual funds;
» had $80,000 invested in four mutual funds, including
at least one equity fund;
» owned mutual funds inside an employer-sponsored
retirement plan, such as a 401(k) plan, 403(b) plan,
457 plan, SEP IRA, SAR-SEP IRA, or SIMPLE IRA;
» owned mutual funds outside employer-sponsored
retirement plans, primarily through the sales force
channel; and
» was confi dent that mutual funds could help him or her
reach fi nancial goals.

http://www.ici.org/pdf/rpt_profile10.pdf