Principles 1.People are stupid! Think about that for a moment. What was your reaction to those three little words? Did you say to yourself âits true of most other people, but it doesn't include meâ, or perhaps your reaction was â how can you say that! Thats so offensive, there are no stupid people, just stupid behaviorâ, or some other snap judgment? Don't worry if you did,its nature at work. People are stupid. They will believe a lie because they want it to be true, or because they are afraid its true. Here I've added âpeople will believe a lieâ, and given the reasons for believing. If you all take the time to consider this first principle, you may begin to understand how the principle is exploited to separate you from your money Consider also how you might protect yourself from believing lies.