Consider PLA as a good short: 1) Stock has gone from $2.68 on halloween to $5 on monday on buyout rumors, however the rumored company that was going to buy PLA came out and said they will NEVER buy PLA 2) CFO just quit 3) Last year CEO quit to "spend more time with the family" - uh huh 4) Playboy stopped selling DVD's last year 5) Due to majorly declining subscription revenue, playboy now publishes every other month instead of monthly 6) Why buy playboy magazine when you get the same thing online for free? 7) Company has a lot of debt 8) PLA hasnt been able to replace lost revenue with online business For all these reasons i see PLA going to at least $2.50, probably $1 soon. This company is in a death spiral. I just dont see anyone ponying up $200m for a company with a product no one wants. Disclosure: I have a small short position in PLA.