Discussion in 'Trading' started by dividend, Jun 19, 2007.

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    Break out that sock puppet. Investors are backing online pet stores again.

    Private equity firm LLR Partners said Monday that it has invested $10 million in Pet Food Direct, an online retailer of pet food and supplies. The online pet store, formed in 1997, was started during the same era as high-profile dot-com flameout, which immortalized its sock-puppet dog in commercials.

    But, according to the Red Herring, LLR believes the climate has changed for online pet stores looking for a piece of the $40 billion pet industry. “We’re starting to show that in different vertical markets various online retailers are able to survive,” Mr. Ross told the publication. “They have the largest selection of pet food.”


    PS -- the other day, news came out that internet sales were slowing, and are projected to slow even further.

    SAN FRANCISCO, June 16 — Has online retailing entered the Dot Calm era?

    The New York Times

    Online Revenue Growth Expected to Slow

    Since the inception of the Web, online commerce has enjoyed hypergrowth, with annual sales increasing more than 25 percent over all, and far more rapidly in many categories. But in the last year, growth has slowed sharply in major sectors like books, tickets and office supplies.

  2. Oh SHIT!! Sell everything NOW!

    It is the resurrection of 1999-2000. New Economy being used, Amazon going to go to 114+, and now the seventh sign of the financial apocalypse....PETS.COM!!