Ok, I know I'm being lazy and should probably be finding this out with no assistance...but: what retail firms offer per-share pricing for equities. I know IB seems to be the pre-eminent name here, but is there anyone else who has a good trading platform, reasonably fast execution, and good rates? A friend of mine was trading prop, but he just can't devote the time necessary to make the fees, etc worthwhile. He's a pretty good trader, but he is mainly using etrade for brokerage/ira $$ trading. They are ok for position trading but kind of clunky for intraday trading. Speaking of IB, how good are the fills using their smart-router. the bundled rate looks pretty good to me, but not sure about their platform either when it comes to getting orders in/out quickly. Any suggestions?