I know I have said this before but talk about a bubble, $17 billion dollar market cap for a dot.com, whew feels like late 90's all over again. I don't know what the big talk about priceline is and how they measure up to their competitors but a couple of years ago when I was using websites to compare prices I found nothing really different from the other 25 other competitors that offer the same kind of information. This is a way overcrowded market with new competition always coming to the internet. priceline can keep on going higher but when this rally stops and earnings start to eventually fall this stock is going to plunge just like it did after the dot com rally ended. priceline.com Incorporated (NasdaqGS: PCLN) Real Time 359.85 Up 16.15 (4.70%) 12:09PM EDT Last Trade: 355.00 Trade Time: 11:54AM EDT Change: Up 11.30 (3.29%) Prev Close: 343.70 Open: 344.90 Bid: 355.04 x 400 Ask: 355.32 x 100 1y Target Est: 341.18 Day's Range: 344.05 - 356.40 52wk Range: 154.12 - 358.24 Volume: 444,954 Avg Vol (3m): 1,280,880 Market Cap: 17.18B P/E (ttm): 32.02 EPS (ttm): 11.09 Div & Yield: N/A (N/A