Pandora said to back in takeover talks with SiriusXM

Discussion in 'Wall St. News' started by dealmaker, May 18, 2017.

  1. dealmaker


    Pandora said to back in takeover talks with SiriusXM
    SiriusXM may not be done with its ambitions to take over Pandora. The Liberty Media-backed satellite radio giant is in active discussions about making a bid for the beleaguered online radio streaming service, the New York Post reported Wednesday. SiriusXM has shown interest before in a possible acquisition of Pandora and recently resumed talks with Pandora's banks over the size of a potential offer, sources told the newspaper. (CNET News)
  2. Spotify is clearly winning this battle, I don't see any real future for Pandora.
  3. just21


    Sirius could offer Pandora for free to their subscribers.
  4. dealmaker


    Pandora is laying off 5% of its employees
    Pandora is pink-slipping about 5 percent of its workforce, a move the streaming-music company said will help it save $45 million annually. According to Pandora, the restructuring will shift employee resources to focus on ad-tech and audience development efforts and will combine certain roles. Pandora also announced plans to expand its presence and workforce in Atlanta, a region that has lower costs than the company’s headquarters in Oakland, Calif. (Variety)
  5. dealmaker


    Pandora takes aim at Spotify with programmatic audio ads
    Pandora said it will now offer its audio inventory programmatically through popular demand-side platforms such as MediaMath, The Trade Desk and AdsWizz. Pandora is the last of the three major digital music streaming platforms to offer audio ads through automation, but the company says it brings a significantly larger audience to the table. The move also comes at a time when digital audio is capturing more ad dollars compared to previous years.(Ad Age)