http://www.forbes.com/sites/steveschaefer/2012/06/20/procter-gamble-clipped-after-shaving-guidance/ Soap futures down hard limit down triggered. CME Soap bar contract specifications 25,000 bars of soap 1 x 3 x 4 inches Grade A bars. Bad economy = less hygiene. Either a full stomach but smell like ass or Empty stomach and be well groomed.
How much of this is a P&G/Bob McDonald problem vs global economy problem? Colgate Palmolive and Unilever appear to be performing well under the same global economic challenges.
So what you're saying is that P&G took a bath because the soap bubble has burst. I'm not sure that assessment passes the smell test.