I work for a pure equity options house on the trading floor. We've been in business since before puts and talk to every major bank and vol fund on the street. I am amazed at the lack of interest traders have these days when it comes to paying for order flow.....as low as .30 cents a contract. I currently show order flow to several prop traders and market makers who find it a major advantage to trade off of my shows. Most of what i show has edge for them in every trade. Why would a trader not want to get a fresh look at some of this before everyone in the world see's it?