Not having ever traded on it, it looks identical to the optionhouse platform and if I remember correctly it might even reference option house in the copyright detail. They rolled it out before they could support admin functions like funding the account. I moved my IRA over there from Scottrade (the same company as far as I can tell) so I could trade options and when I went to deposit additional funds they told me I would either have to mail them a check every time or setup an ACH and call them whenever I wanted to make the transfer (basically you cannot do it over the internet). Additionally, since this was an IRA for me I sometimes hold mutual funds (despite hating them) while I build up capital in the account and you have to call them to place mutual fund trades as well.