Good point.. I guess I should have qualified my statements further; Most first-time options traders I've run across, here or through a local trading group I've been involved in, get enamored with the leverage aspect of options, load-up, and blow-out a position or two (or an acoount or two). Then they quit. Or they learn. Options Action, from the few episodes I've seen, is mostly about limited risk plays, and they mention the risk, volatility, the way to play it up or down, etc. Granted it is not a full trading plan, but hey, it's TV. So given only two scenarios, start trading options, or watch Options Action and start trading options, I would choose the latter. And as far as the value/quality of Options Action versus other routine CNBC materials, you'd be hard-pressed to convince me Options Action is not toward the top of the heap (boo-rah).