classic wall street story. its been happening since the creation of the exchange. Huge IPO publicity generated by the underwriters, every manager/broker on the street holding and shouting buy, buy, buy collecting retails $$$ all the way up. yes GOOG earnings have been increasing, and yes there is a rosy outlook, but seriously -> 130B market Cap, 100 PE, with these figures GOOG should be able to take over a small country soon. Google has a bigger market cap than Disney, Target and Macdonalds combined atm, somethings wrong there i think. one out-of-line forecast or actuals, or one broker dumping and the whole stack cards are gunna come down. when its going to happen is beyond me, that why im scaling into outright puts, first march/june'06 300/250's, then scale in/out more depending upon what happens along the way. i want to be out of this play by this time next year. p.s. this is not a prediction but a opportunity, with potential payoff in the 1000's% i only need 1 / ten of these opportunitys to work out to get payed. oh yeah, im praying for GOOG 500.