I am now at a point in life I am ready to start investing in individual stocks. It will take a while to learn what strategies I want to use, and to later decide if day trading/full time trading is for me. But I am interested greatly in investing and the stock market. I have had my Roth IRA and 401k maxed out for 5 years (and don't plan to stop). I own mutual funds, and some real estate in an LLC. I have extra "mad money" to play with, and I believe it is time to invest in stocks for real (and not just on investopedia anymore). Who do you recommend for an online stock broker? I am looking at Zecco.com, very impressive. Though maybe I would be better to go with a bigger broker, like ScotTrade or E-Trade. Any advice will be greatly appreciated.