It looks like it was designed by Apple Computer. Very, very modern. The center stack is killer. This blows the Prius away. And it does so with 150 horsepower, which is significantly more than the Prius, while achieving better efficiency. 40 mile range purely on battery power, and then a gas engine kicks in and recharges the battery while you continue to drive. The Prius has a dual system alternating between gas and electric. Let's hope GM comes in around 30k on this - I think people will pay a 6k to 10k premium over the Prius to get this - remember, it's virtually solid state, which means the reliability should be very, very good.