FYI http://finance.yahoo.com/news/Netflix-price-hike-angers-apf-445008527.html?x=0 NFLX - time to buy puts on news of price hike? Sometimes news like this causes a short term down trend, especially when the stock is at an all time high. http://finance.yahoo.com/q?s=NFLX
It looks like NFLX has stabilized today. I would think that generally speaking, a price increase would be looked at favorably by the market.