that looks good. Mytrack has a news parsing and alerting grid thingy, or did years ago.. I had a lot of fun with that.. earnings surprises, etc.. even a dozen years ago you sometimes had only seconds to respond. Probably people were watching insider business via option imbalances and whatnot and they were sitting on the trigger waiting for the headline.. It probably requires a colo and automated news parser nowadays
The major trading firms have had software for at least 2 years that takes all news and trades on it in micro second time frames. Terms such as "better than expected", "fraud", and much more sophisticated analysis, is incorporated in to prices nearly at the speed of light.