Looking through these singularly-themed photos, I'm wondering if the women pictured are just your beard.
It’s because they’re selling sex, not the gun. Advertising works on idiots. They used to use models in cigarette ads despite cigarettes make you look like shit. When was the last time you saw an overweight person in a fast food ad? They’re not going to use pictures of kids with half their head blown away to sell guns like they’re not going to use an x ray of a smokers lungs to sell cigarettes. They’re selling a dream and burying the reality.