That was such a value offer from a bookmaker when Milan conceded a goal, odds jumped from 5/1 to 16/1 for Milan to win. Let's not forget that this was the Italia Cup final and those two teams were both very worthy contenders. As I wrote earlier even though Juventus is the team I support I would never bet on them to win as a single bet unless there was value available. What is value in sports or business? IMO it's whenever something is heavily discounted, yet still has value. In today's case it was all about Milan, bookmakers had Juventus as a favourite and when Milan conceded 1 goal odds jumped to 16/1 and over as game progressed. That was a value play and I immediately took the bait. The 90 minutes finished in a draw, so I lost the bet, yet Milan won the cup by penalties. What is the point of the above? The point is that IF I was to win that would have been at great odds of 15/1, whenever you risk 1 to make 15 and it's a 'level playing field' to me this is a great proposition. This is the backbone of this thread, which I believe is closely correlated with Buy1Sell2's PRM thread - always risk less than what the potential gain is. I hope this helps. P.S. No charge for sharing, somehow I have already been accused of being a "stealth vendor" by a person who actually does sell a product (something about nothing old works against the machines)?