Good question It's because of unfavorable FASB treatment of bitcoin as a corporate asset. This will be changing in the future https://www.forbes.com/sites/digita...gration-in-corporate-finance/?sh=5afbec4f3c5b Microstrategy will be on the spotlight. Advisors to the CEO's or even the board itself will be doing calculations Lots of tech companies holding a lot of cash and cash equivalents will be performing what-ifs calculations on risk-reward allocating a certain percentage to bitcoin
Most Canadian CEO's who bought BTC for the company balance sheets, ended up buying it high, and then selling it at market bottom. Each claimed this was to move to cash for.... reasons? Yet just prior they stated their cash on hand was in excellent condition for markets! Saylor is one of the very few CEO's who only sold to tax-harvest.