It appears the institutional investors are getting out. A lot of traders are pushing against this trend, but at the end of the day when people dump their position we see the price fall because that is the net trade balance of the actual trend. While no one knows where the bottom is, the attached chart shows the volume-by-price distribution of the past 5 years. The current price near $25.00 is at about the 50% point of the distribution. This is where many people due to behavior will start to fade the trend, probably resulting in a temporary rally. Near $24.00 is another support level where it may stop or slow down. However, near $23.25 is the 25% point of the distribution, where I start to consider it a good deal. Once the institutional money and the resulting loss prevention from individual investors stabalizes, it will tend to rally towards at least the 50% price point ($25) and begin the accumulation cycle once again to an unknown maximum price, estimate $28-30. I was considering buying some LEAP options at the 25% price point (LEAPs to avoid time decay). In the short term, the anticipation of a rally or fall through support means that buying short- to mid-term option straddles might be appropriate.