What exactly is the point? Doesn't this make Cantor Fitzgerald look gimmicky? http://www.cantorexchange.com/ "The first product that Cantor Exchange intends to offer, if approved, will be Domestic Box Office Receipt contracts, also known as Movie Box Office Contracts or DBOR Movie Futures. Final regulatory approval is anticipated no later than April 20, 2010. "An important mission of Cantor Exchange is to facilitate the financing of new film projects. Domestic Box Office Receipt (DBOR) Contracts, if the exchange's application is approved by the CFTC, will provide a new vehicle to link investors of all catagories with film finance professionals and film production companies." Really? How so?