Meals startup Blue Apron delivers $100M IPO filing Blue Apron, the dinner-in-a-box company that delivers pre-measured ingredients to home chefs, filed for an initial public offeringThursdayafternoon, seeking to raise as much as $100 million to compete in the competitive food-delivery space. In the first three months of 2017, Blue Apron’s revenuerose 42 percentto $245 million from a year earlier, the company said in its S-1 filing.(Venture Beat)
They better run for that IPO and get all the money they can get before all this comes to an end. ...wallstreet at historical highs is the best time to IPO and get all that extra free dumb money, there is way too much competition in that market so they better plan wisely....when people have extra money to throw around they will pay to have prepared meals boxed straight to their doors, however once the slowdown comes and everyone starts to cut back on miscellaneous expenses this will be one of the first expenses to cut back on and down the stock and the company goes, their numbers aren't so great to begin with, they have never turned a single profit and don't think they ever will, they have losses in the tens of millions and a few of the same type of companies have already shut down due to customer acquisition costs, but wallstreet will hype this IPO so the original investors who value the company at a staggering $2 billion dollars get their ultimate return during the IPO celebration.....another company started after the crisis in 2012 meaning this company has never experienced a recession type of economy, will be interesting to see how most of these companies started in the last 8-9 years weather the next deep recession in the economy That's a true test.
Whats that? Blue apron pricing its IPO a billion dollars less.... The company now estimates it will price its IPO at $10 to $11 a share, down from the $15 to $17 a share it initially expected. The new pricing range implies a valuation of up to $2.08 billion, compared with $3.2 billion earlier.
With Blue Apron’s IPO, Wall Street reins in Silicon Valley Blue Apron, in going public, likely hoped to emulate the Silicon Valley blueprint of success: launch, grow, go public, profit. Instead, it diverged from that path pretty visibly. But Wall Street, especially nowadays, is showing far more skepticism around buzzy tech startups.(WIRED)
The Amazon/Whole Foods deal cratered their IPO price. Market figures Bezos does it better and cheaper.
Just like that ...trading at new lows....this was all hype They only went IPO because the market is hot and they knew they could grab a few hundred million in ipo money!
There are several companies doing the same thing as Blue Apron out there, it is not a novel idea, nor can you protect any market share when others can do exactly the same thing. I can only laugh at the stupidity of the secondary market investors chasing the unicorn.
Shares of Blue Apron plunged Thursday after the meal-kit delivery company said during its earnings call that it was encountering unexpected costs tied to starting up a new facility. These costs, as well as further cuts in marketing spending, will likely result in more losses in the second half of the year. Blue Apron now estimates that its net loss will be between $121 million and $128 million in the second half while net revenue will fall between $380 million and $400 million.
Again if this market wasn't at historical highs this company would have probably never gone public...there is so much dumb money out there that anything and everything is happening where companies that would have never went public are going public because of how easy it is to grab that free ipo worth millions and millions of dollars.....this is a completely saturated market....amazon should have just bought them instead of creating their own side dinner in a box business...