Found this McDonald's commentary too from the same newsletter a couple nights ago (not as funny as the one last night, but some good points): McDonald's is launching a new Happy Meal campaign with the Betty Spaghetti dolls - apparently without a clue that most of their Happy Meal promotions end up with mothers are buying the promos from the McD operators for their kids but not the Happy Meals - and who can blame them? Unfortunately, it doesn't seem like anyone's wakened to the fact that McD's needs a radical kick in the pants, not incremental or minor changes and new promotions/advertising. The food's mediocre to tasteless (even their trademark fries aren't what they used to be), stores aren't clean like they were in the Ray Kroc era, service is slow, counter staff often can barely communicate in English, and there's nothing new or interesting on the menu (or maybe it's just that what's on the menu is boring and tasteless). The Big 'n Tasty isn't all that big and it's not very tasty and charging a buck for a sandwich that costs $1.50 to make that isn't good enough to be worth a buck isn't getting anywhere. With Greenberg's exit, McD's was poised for a major kick in the butt shakeup. Unfortunately, the new management has squandered their first three weeks and market analysts and fund managers have noticed and are disappointed.