fact is, starbuck fans will NOT GO to mcdonalds--regardless of marketing savy on MCD part. MCD will pick up segments of the Dunkin donut crowd, perhaps. surf
If you're drinking your coffee in the cafe, then there is the ambience thing. However, I don't think that counts for much if you're buying coffee to go. Like nutmeg, I think that MCD has a shot at getting some of Starbucks' take out crowd if they get their coffee right. If.
Right, it's not the experience, it's the incremental revenue of a truck driver sitting in a MCD in lieu of drive-thru.
Absolutely. I'll bet MCD would have 50% market share in 6 months if they laced their java with 2 caps of AMP.