I can see your pain in seeing that I am making money and don't give up when a stock goes against me a little. Yes I am nibbling in MCD at 87.06 now. I will be happy to sell it at 88.
http://www.streetauthority.com/investing-basics/great-stock-own-inflation-460251 I love MCD here and so does this expert. surf
If 80 cents was a hefty profit then -$3 must have been a staggering loss. I am not in any kind of pain, but I suspect your intellectual honesty.
Now I am asured of your pain. Go relax. Who said I covered when it went against me? I sold Puts and cashed in extra money and eventually covered with profit. I bought the shares at 86.97 on average today and sold 55 cents call so basically I will make $1.08 per share in 4 days. Ooops I did it again
The worst possible case that I can imagine is to close at 90 tomorrow at option expiry day but I believe it can easily hit 89 again a day. market is in take profit mood and MCD is the best candidate.
If you were making 50K a year, you will pay 1K more in tax at least. This will come out of retails like MCD and not from Nordstrom sales. MCD sales will go down in 2013. Margin will be squeezed.
Shorting more shares now at 90.56 and at the same time selling PUT 90 for tomorrow to beef up the profit.
The best one day trade for MCD today at 10:10 ET Sell weekly 90 strangle => Sell 90 PUT and CALL expiring today and cover at 3:58 ET.