McDonald's has been a great performing company and stock. However, like other multinational corporations McDonald's appears to have been affected by the strong dollar. MCD is now yielding almost 3% after having a 4% yield almost a year ago. MCD could be given a hold rating and the stock looks like it might be lofty. I totally expect MCD to be around for the next 30 years and it will still be very attractive.
http://www.cnn.com/2016/01/11/foodanddrink/hong-kong-mcdonalds-next/ Also some similar type stuff in Australia last I heard. I mean heck, why bother with the "nice" stuff in the US when the growing middle class is in Asia?
Follow Up : MCD at 129.33, up from 96.44 Return 34.1% plus dividend yield is 2.75% so approx. 37%. SPX performance in same time period = Down around 2%. 1 year into the OP's forecast that they will be completely out of business in 5. Truly a horrible call.
But he made money because of his bullish bet on MCD: Mostly of the time during this thread he sold Puts on MCD betting it would go up so his Puts expired worthless and he collected his premium.
All dips in MCD have been bought past 6 months. However, it's really looking toppy now....130 could prove to be resistance. Idea: Sell 130 calls at this level. Purchase the 135 calls as a stop-loss. Bearish call spread. Worst case on a 10 lot is a $5k hit.....which seems extremely unlikely.