Yes. Say if it opens at 95.8 or lower, I will not cover it and close the position. I will keep it open and sell PUT 95 or if it goes lower, I will sell 94.5 PUT to get PUT premium which includes time decay of the PUT options.
Sold 18 (not 17) 95.5 weekly PUT for 0.2. I could have sold it at better price though. By the way, this does not mean that I will post all my MCD trades.
I like to check out investment ideas in person when possible. Recently, i took a drive to Tampa and stopped into a new high tech MCD. It was really cool-- ordering on a computer screen without learning MCD speak to talk to the humans was great. Being able to design my own burger with multiple choices was also cool. However, it took 10 minutes to have my test burger delivered! I asked about it and was told each burger takes 8-10 minutes to build. Man, that alone will destroy MCD! Who wants to wait 10 minutes for an MCD burger!? In addition, the meat was terrible! Overcooked and dried Way worse than i remember on a good old mcd burger Read the rest on the Surf Report. http://www.elitetrader.com/et/index.php?threads/the-surf-report.285862/page-202
Don't be fooled by MCD strength today. It will snap soon. Not everything happens at the same time. Some stocks have a delay.
MCD been in sideways market like four years, makes small dividend but consistent, excellent market to add option plays. Hey, have you noticed that 65% Americans are overweight? Sugar is more addictive than cocaine and it is legal, unless the Feds start outlawing sugar, MCD will always be in business and since most MCD are privately owned, I don't ever see them going out of business. You ever eat at a diner and have a burger, you will pay twice as much and pay a tip to boot. MCD will be here long after we all be planted in ground.
Sugar is only MCD problem or MCD is not the only contributor to American's overweight. MCD is not a cheap dining anymore so you have options if you want to pay $8 to $12 to eat. I did not know that MCD is a privately owned company. You can also eat in In-n-out, Panera, Chipotle,.... and not pay tip.
Dividend is market scam. You buy a $100 stock and in ideal case, you get $3 every year as dividend. You also need to pay tax on dividend. It will take 33 years to get your $100 back. If the stock is going up, that makes sense but if it is in down trend, I avoid lucrative dividends
MCD corporation is franchised out like most are, I believe the corp does own some stores but most of the individual stores are locally owned. You come up with one million bucks and you can own one, most of the stores make money, but like in anything, poor management and poor location means taking a loss. Starbucks has very tight controls and is one of the few that have extremely tight franchises allowed like Barnes and Noble. I seldom buy any stock that doesn't have dividends, they pay more than banks. And make a little more if they go up and of course the option plays.