So far, you've nailed nothing, your profits on this trade are zero. Meanwhile, there is another thread where a trader made $20+ on SHAK long, with a posted entry and the exit coming his morning. He nailed his trade. All you've done is talk a lot, and make a lot of bad entries. Again, I like the short long term. But stop with the stupid hype on a trade that so far is probably a loser for you.
Shorting Shak is a risky play. They have excellent management and only 60 odd outlets. Hedge Funds like them for growth potential. You can sell a plate of shit in this country in at least 800-1k outlets and make $$. That means simple financing off a biz projection model spreadsheet is a lock. Be very careful of what self important bloggers with no hands on experience in the field think. https://www.shakeshack.com/location/dubai-moe/
The inferior food is the killer of the idea. Perhaps the food was good at the start, but it has deteriorated into beyond terrible with overcooked cheap beef and frozen crinkle frie nonsense. They can not survive on past glories. They can not compete in the new era of fast food gourmet burgers. We will witness a complete retraction of the proposed growth over time. Mark my words and dont believe the hype. surf
"The foodie-approved all-natural burger hot spot now sees 12 new domestic company-operated Shacks in 2015. Previously, it had outlined plans for 10 new U.S. restaurants this year. Shake Shack also plans to maintain or quicken its new pace." http://finance.yahoo.com/news/shake-shack-comps-heat-rollout-223900578.html What if the market is correct and the bloggers are the hypesters. You did counsel your readers to short Chipolte (CMG) to $500.00 because you personally didn't like the fare. It's presently trading ~ $750. Perhaps you aren't the fast food gourmand you suppose yourself to be. Sometimes the reflection in a smoky mirror is more delusory than accurate.
I love chipotle, so your facts are wrong. But yoy are correct, i was wrong on the call. I noticed a decline in quality at chipotle in both food and service which was the impetus of the short. With that said, i was clearly wrong with CMG. surf
To paraphrase, SHAK can remain irrational a lot longer than you think are right. Doesn't matter what you think of the burgers, or the fugly shoes (Crox) or donut fad (KKD) or silly language software (Rosetta), the market is only opinion that counts for the moment. If SHAK ends up @ $25 in 1 years time does not matter if you are getting in front of the freight train when it is hot and steaming.
The problem with these"calls" is Surf most likely doesn't have a real position on here. So who really gives a shit. Surf's a nice enough guy and entertaining. But he can say short Shak at 70, watch it go to 95, claim he got out, short it again at 80, watch it go to 50, then 100. All it ends up on here is him staying away when the position goes against him, then popping back up when he gets in the money. Just a big ol waste of time and energy. He got rolled in CROX and CMG in similar trades.