I disagree. I am completely convinced on this and am simply waiting for the right time to start the short entry. the hype is the otherway on this one, not from my side. This dog is going down and i strongly suggest that longs take profits as soon as possible.. surf
Eating at Shake Shack, or putting on a position on them, but as far as analyzing how expensive it is, I think you need to look at how big they're likely to grow and how much capital that will require. Is their market cap a substantial percentage of the long established burger stocks like McDonalds? If I were going long, it would be on the assumption that they were eventually going to expand to a decent competitor size. Of course at the present time, I'd pay only a fraction of that value. [edit] Okay, so I looked up the market cap of MCD and Shake Shack. MCD's is larger by a factor of about 120. Their price/sales ratios aren't that far off with MCD about half as expensive as SHAK. I suggest shorting MCD and going long SHAK. The ratio I'd probably short about 10x as much dollar amount of MCD than long SHAK. This is because MCD is a heck of a lot less volatile than SHAK, or at least should be. (I haven't looked up details.) [/edit]
No doubt, they look great. I was a huge burger eater, before my diet-- i love burgers and would eat 2 plus per week---so I decided to try shake shack due to all the hype-- Man, was I let down-- maybe they were good at one point, but the meat is TERRIBLE, the fries GREASY, the bun NOT TASTY--- what a disappointment-- My bet is they cheapened their product to earn more $$-- sure tastes that way to me. SHORT SHORT SHORT
Good, is that an actual pic from shake shack? if so anyone can make a burger like that, I don't understand the hype behind these burger places, I make burgers that taste just as good at home instead of paying $8-$15 for one at these fast food places....
Ok, one example : Yum Brands (KFC, Pizza Hut). Year after year, more and more disgusting, lower and lower quality... but eventually equity goes higher and higher. Thanks to "Globalization". Chris Mac