The answer is that you should not have been short MCD, but rather short other stocks. Why? The reason is in your post! In a week I want to know if it will drop, not whether it should drop. As for your beef explanation, price of beef could go down, MCd could hedge., or it could make artificial beef. The point: fundamental explanations are not known even to the guy at the head of MCD.
No one can be 100% sure in his trades. I am sure based on my experience and facts but anything can happen. Most of the times that I am right, the outcome is delayed beyond my expectations. MCD about 20 years ago was a US fast food icon. Now we have Panera, chipotle, and lots of hippy healthy choice restaurants which are chipping away from MCD sales and profit. What I am saying is perfectly shown in MCD's last year's results. About your previous post, I should say you are right. BRCM is almost flat in the last two years. S&P is up 100% in the last two years so BRCM is almost down. What will happen to BRCM if market dives? ADI is up but wait and see what will happen in 2014. fundamentals do not justify the price.
The difference between this time is that the general market is going down. At that time, market was ignoring stocks weaknesses and they were going up along with the general market. Market has been up 100% in the last couple of years but you cannot find general US equality mutual funds that had 10% gain in the last decade. Market goes up and then a correction wipes out the gain in a way that the average market is up less than 10% on average.
Word is Tacgnol has spooked the big institutions again and they are liquidating as quick as they can to avoid getting hammered. I am surprised the SEC still is unwilling to broach the subject of Tacgnol.
Well I remember why I got out of stocks, what a bloody mess,! that's me scared off for a while again, its bloody collapsed through daily moving average and still selling!
There is something very wrong here,this isn't just a correction and a bit of profit taking, I wouldn't be bargain hunting just yet, I'm closing 1 long term nice upward trending stock after another as they collapse through there trends and averages, my god what a p$ss take!