I know siepueddue will make a cheeseburger joke but AAPL has been a great investment thus far. It has surpassed my expectations. I remember the so called options scandal and people though Steve Jobs would be ousted and the stock would tank. never happened. Then there was the lousy earnings report and aapl fell from 98 to 85 in a few weeks. Seemed pretty bad. Shorts piled on...all were forced to cover. There were the double-toppers who thought AAPL would peak at 93 and that never happened. After a blow out quarter and AAPL surged above 100 and never looked back. The idea is simple. Buy quality, good stocks that go up. Not a difficult investment strategy. Don't buy speculative stuff that tanks easily.