Wow some guy on TV is saying he knows the secret to become an internet millionaire. And they are interviewing some guy who lived in his sisters basement because he was so broke and now he makes 1 million per week on the internet. And the guy says he knows nothing about computers or this internet stuff and that the money is deposited to his bank account automatically. The interviewer looks like some former stripper. Wow and only for 29.95 I can get this secret.
Back in the day, you could make some money by building a better mouse trap. Today, people re arrange a few books on a shelf in the library and say "look what I have created, make millions" (and some of them probably do.)