It could be we were transported to another dimension and we don't even know it. Now, how to popularize then monetize the possibility. A cult! Thats it, we've been transformed spiritually ...send 29.95 dollars to find out how. I am now your leader.
Ah, my son we may make an exception but only if you'll agree to take --The Oath-- to abide by the "Ten Recommendations" ...we're going to try to be a little less draconian this time around.