Joost is a new venture of Niklas Zennström and Janus Friis (founders of Skype and kazaa). The pair plans to develop software for distributing TV shows and other forms of video over the Web using peer-to-peer tv technology. Working under the code name "The Venice Project," Zennstrom and Friis have assembled teams of top software developers in about a half-dozen cities around the world, including New York, London, Leiden and Toulouse. The teams are currently in negotiations with TV networks, although it is not clear whether any agreements have been reached. The program is based on P2PTV technology and is expected to deliver near-TV resolution images. As opposed to streaming technology (servers -> clients) P2P TV technology (streams are resent from multiple viewers to new viewers) moves the distribution costs from the channel owner to the internet service providers. P2P TV technology is less efficient than streaming technology since it requires more global upstream capacity than downstream requests. CDN technology offers best of both worlds: no centralized servers and still high volume viewers. Currently, the software is in beta-testing stage. Beta-testers can apply on the web page to access the service. http://franticindustries.com/blog/2007/01/16/joost-beta-reviewed-tv-just-got-a-little-smarter/ Rumors have it NewsCorp, Yahoo, Google, and MSFT are looking to acquire this technology. I can see Joost being sold for a few Billion easy if it takes off.