JetSmarter tried to the Uber of private jets, now it faces lawsuits and losses More than five years after taking the industry by storm with an app that promised to become the Uber of private jets, JetSmarter has left a trail of angry customers, at least 13 lawsuits and concerns over security. While some customers are satisfied, others now call it a "fraud," a "high-tech shell game" and an "unlawful bait-and-switch," according to lawsuits filed against the company. (CNBC business)