actually. Weathertech spends like 100mm on advertising in those magazines so no one can break into that business.
An explanation from an organisational change expert: What Jag are up to right now takes me back to my days at Business School thirty years ago. It's textbook Lewin's change model. https://crowjack.com/blog/strategy/change-management-models/lewins-model Right now by dropping that advert we are in the Unfreeze stage - they fully expect a certain amount of people to hate it Next week, when the new Jaguar is revealed to the world - the Change stage - they are expecting a massively positive response After that it is about locking that interest in - the Refreeze stage. Lewin explained that the first stage of change management is to make all stakeholders believe that the change is necessary and for the collective good. He explained that before a new change is initiated, stakeholders in the organization need to be convinced to accept the change by pointing out the flaws and issues in the present state of things. For this, tangible metrics like declining revenues, degradation in organizational efficiency, high customer attrition rates, declining employee engagement levels need to be used. The key is to use tangible measures to create importance around the need for changing the present state and hence paving the way for the proposed transformation. People might like to write this off as textbook nonsense but I hold a lot of stead in it. Jaguar are faced with the move to BEV globally, and have had an arguably poor first attempts with the iPace and ePace. They need a total CTRL ALT DEL of their business, which is what we are seeing now. I totally understand why lots of people previously loyal to the brand are shaking their heads right now but if they had continued as they are they would be dead as a brand in a very short space of time.
The customers did not destroy the brand, management did. Has management been changed or are the same idiots still calling the shots? And yes, mark me down as one thinks that is textbook nonsense.
A memo was leaked over 24 hours ago, where the CEO threatened to deal with any employees not 100% for the change (in the name of D.E.I.). Also, it was stated that anyone caught not backing up the new woke Jaguar while off the clock (even online in your own personal life), would be dealt with. There you have it... this DEI shit is soooooo inclusive EXCEPT if you dare question it, then it's fully EXCLUSIVE, as we have seen time and time and time again. One has to ask, if it's such a Utopia, why is it they need to enforce this by such extremes as to fire you for dare questioning it? You generally see this nonsense in zealot religious type cults.
Buying a Jag is an IQ test. Worst RV of any automaker (lease residual value). Who cares about their DEI-stance? If Porsche went full DEI would you sell your 911?