How long are you willing to hold it? They sell cars. What catalyst do you see that will make people buy more cars? I'd look at earnings growth rather than P/E.
Reassess every quarter unless they hit my max loss limit (7% from cost) before. Right now it's down less than 2% from cost. Earning Growth average last 5 years is 44.5%, stellar.
Knowing what you know now would you buy it today? Better yet would you have a close family member buy it today?
Can't claim originality for it. From a book, "It's when you sell that counts" by Donald Cassidy. And the question is to be asked for as long as one holds a stock. If you can't answer yes each day, then it must be sold. Pronto.
I have the book, I don't remenber that quote but I have often said that the decision to hold a stock should be the same as the decision to buy a stock. Why would you hold a stock you wouldn't buy? Putting a family member at risk just adds more pressure.
No. What I'm saying is deciding to keep the stock is no different than buying it if I had none. I'll only buy more if and when it gets some momentum.