Is this Kobe's idea of how to sell shoes?

Discussion in 'Politics' started by OPTIONAL777, Jul 7, 2003.

  1. [​IMG]

    July 6 — Los Angeles Lakers star Kobe Bryant turned himself in to police and posted a $25,000 bond on a felony count of sexual assault, the Eagle County sheriff’s office said Sunday.

    According to the Los Angeles Times, Bryant told a team official that the accusations were “bogus.”

    The sheriff’s office said an arrest warrant was issued after deputies investigated a woman’s claims Tuesday of sexual misconduct by Bryant. The incident happened the previous night in a resort hotel in the Edwards area of Eagle County, near Vail, the sheriff’s office said in a statement.

    The report said the incident happened on the night of June 30 in a hotel in the Edwards area of Eagle County, near Vail.

    After a series of interviews and a review of the physical evidence, investigators met with representatives for District Attorney Mark Hurlbert and concluded they had enough evidence for the felony sexual assault count, the sheriff’s office said in a statement. According to the Times, felony sexual assault has a wide scope in Colorado, ranging from coerced touching to rape.

    Kobe Bryant's attorney Hurlbert said Sunday night he hadn’t made a decision on whether to file charges and had not yet seen the arrest report. He said the sheriff’s office asked a judge for an arrest warrant instead of requesting one through his office, the usual practice.

    “During the investigation, Bryant was cooperative with investigators and remains cooperative with authorities,” the sheriff’s office said.

    Judge Russell Granger ordered the case sealed.

    Attempts to reach Bryant for comment were not immediately successful.

    “These allegations are completely out of character of the Kobe Bryant we know,” Lakers general manager Mitch Kupchak said in a statement. “For the seven years he’s been with us, he has been one of the finest young men we’ve known and a wonderful asset to both our team and our community.

    “However, since this is a legal matter being handled by the authorities in Colorado, we must refrain from further comment at this time.”

    NBA spokesman Tim Frank said the league had no immediate comment.

    The Times reported that Bryant was a guest at the Lodge and Spa at Cordillera Hotel near Edwards, Colo. According to Bryant’s attorney, Pamela Mackey, Bryant was in Colorado to undergo arthoscopic surgery on his right knee, a procedure performed by Vail specialist Dr. Richard Steadman.

    Mackey told the Times that Bryant arrived in Edwards on June 30, had surgery the next day and returned to Los Angeles on Wednesday.

    “Kobe is innocent,” Mackey told the Times. “Can you imagine being accused of this? It’s awful.”

    Bryant was the NBA’s second-leading scorer last season, averaging a career-best 30 points a game. He scored 40 or more points in nine straight games in February and also had career-high averages of 6.9 rebounds and 5.9 assists while playing in each of the Lakers’ 82 games.

    The Lakers were eliminated from the Western Conference semifinals by the San Antonio Spurs, ending Los Angeles’ run of three straight NBA championships.

    Bryant underwent shoulder surgery on June 12 in New York. The Lakers expect he’ll be ready by the start of training camp in October.

    Bryant married Vanessa Laine in April 2001. Bryant and his parents recently mended a rift that developed when he became engaged to Laine when she was an 18-year-old high school student.

    Vanessa, gave birth to their first child, Natalia Diamante Bryant, in January.
  2. those charges are fabricated and without merit.

    kobe rocks and is innocent !!

  3. Kobe rocks and will rock...

    It doesn't matter whether he's guilty or innocent...

    Being accused of sexual assault just shows how great he is as player but also as a man!

    Har har har!
  4. If you are an agent for an NBA player, you should make them hire a fulltime driver, forbid them to go to strip clubs and casinos and insist that they not carry weapons. Of course, you wouldn't have any clients.
  5. who is the chick in the picture??
  6. Either she's Kobe's wife, another married woman, or a floozie. She does have a big rock on her ring finger.

  7. ...don't know and i don't care...I'd sexually assault her if given the chance...then again , at this point in my life I'd sexually assault MR. MARKET if i had the chance:D
  8. I think it is all part of Kobe's new image makeover process.

    We all know he ain't gonna be like Mike, so now he can be a ganster like Tupac.

    I guarantee this new "street cred" will help him sell more shoes.


  9. Funny........racist, but Funny....
  10. Will brush with law raise Kobe's 'street cred'?

    By Darren Rovell

    In May, Nike signed an unproven 18-year old prospect named LeBron James to a seven-year, $90 million contract. A month later, the shoe giant signed Los Angeles Lakers guard Kobe Bryant -- a three-time NBA champion in the nation's second-largest television market -- to a five-year deal reportedly worth $5 million less per year than James.

    When it comes to shoe sales, Kobe Bryant, right, has chased Allen Iverson.

    When sports marketers on the outside looking in were asked to come up with an explanation, some reasoned that Kobe's product would have a tougher time selling in the coveted urban neighborhoods, where disposable income is limited but sports shoe and apparel buying occurs with more frequency than other segments of the population.

    Bryant lacked the all-important street credibility, they said, and although the defining characteristics of "street cred" remain unclear, some said Bryant didn't match up to the appeal of Allen Iverson and Tracy McGrady. Just look at the shoes of those lined up to bang the rock against the concrete surrounded by the chain-link fences -- there are plenty of Reebok Answer 6's and adidas T-Mac IIs. Was it that Kobe's signature adidas brands were just too funky-looking, or was it that the kids didn't dream of being like Kobe?

    Some suggested that Kobe could relate better by roughing up his clean-cut image. However, most sports marketers agree that greater street credibility won't come to Bryant and the companies he endorses -- Nike, Sprite, Spalding, McDonald's and Upper Deck -- if Bryant is charged and is found guilty of sexual assault. Bryant posted a $25,000 bond on Friday but has not yet been charged.

    When street credibility is debated, it is often in the context of guns and bar fights, not allegations of sexual assault.

    Last summer, when Iverson, the Philadelphia 76ers' All-Star guard, was charged with 14 counts related to allegedly forcing his way into an apartment with a gun and threatening two men, published reports suggested that the incident helped sell more Reebok shoes among urban youth. Iverson, who was later exonerated on all counts, has a lifetime deal with the shoemaker. Reebok officials have since denied that Iverson's legal activity helped put more money into Reebok's coffers.

    "Getting in trouble is a lot different from being a realist," said Cue Gaskins of The Ad*itive, a cultural marketing communications firm that advises Iverson. "Getting in trouble didn't help Allen. It's the fact that he says he's not perfect, that he's going to make mistakes, and people genuinely understand that. Combine that with what he does on the court and the fact that he doesn't come off as manufactured."

    For a select few, negative situations automatically turn themselves into positives. But for the majority of the population, a wrong doesn't translate into success.

    "When Mike Tyson bit Evander Holyfield's ear or any time he's causing trouble, he's probably selling more pay-per-view fights," said Peter Montoya, author of the "Brand Called You," a book on the personal branding process. "But I can't believe that any negative helped Allen Iverson or would help Kobe Bryant. The marketing analysts that say that getting in trouble makes you more credible in the streets are just trying to sound clever, but the idea that that really exists is asinine."

    Those who deny that committing a crime can help bridge the gap between millionaire athletes and young inner-city youth point out that players such as McGrady and James have plenty of street cred and a clean record to boot.

    “ Getting in trouble doesn't necessarily buy you street credibility. ... If there is a segment of the population who would relate to Kobe more if he is found guilty of something like this, that population will be small enough that it won't significantly impact sales of his product line. ”
    — Patrick Rishe

    "Getting in trouble doesn't necessarily buy you street credibility," said Patrick Rishe, who teaches sports business at Webster University in St. Louis, Mo. "LeBron hasn't done anything wrong, yet the kids relate to him because he's closer in age and he appears to be less polished than Kobe is. If there is a segment of the population who would relate to Kobe more if he is found guilty of something like this, that population will be small enough that it won't significantly impact sales of his product line."

    "The kid on the street needs to like Kobe and he needs to like the shoe," said Paul Heffernan, executive vice president of New Balance, which doesn't pay any of its athletes to hawk its product. "If the shoes that Kobe was wearing weren't good, I'm not sure the kid would buy them.

    Plans for Kobe-branded Nike apparel have not yet been released. When Kobe signed his new deal last month, he admitted he had no idea why he wasn't street credible.

    "I've heard it said, 'Kobe doesn't have any street cred' and that's why my shoes won't sell," Bryant told ESPN The Magazine's Ric Bucher. "I don't think that's the real perception on the street. I went to Rucker Park and it was all love. Basketball heads know basketball."

    One factor that Bryant can't control is his upbringing.

    "The biggest problem with Kobe's street credibility is that he doesn't come from the streets," said Bob Williams, president of Burns Sports, a sports marketing firm. "His father played in the NBA, he lived in Europe in an upper middle class home. Not too many athletes had that type of upbringing. So it's hard for these kids to relate to him."

    If Bryant is not charged and allegations are proven to be false, it's possible that the incident could actually help him gain more street cred.
    #10     Jul 7, 2003