"The Coca-Cola Company Will Expense All Stock Options" Coca-Cola announced Sunday that it would expense the cost of all stock options it grants from the fourth quarter onward. "The world's No. 1 soft drink maker said the change would have a minimal impact on its financial results in the current year, noting that it would cost about 1 cent per share if the company granted options at a similar level as last year" In embracing the shift, Coca-Cola's Daft said expensing options would ensure that the company's future earnings more clearly reflected economic reality."
it was down on friday, maybe somebody knew what was up. If it can keep trading above the 200 day MA then it still looks good as an IRA type investment.