I first became aware of this seemingly fantastic ideal of helping the poor through provision of financial services in my university study. However, all you hear in the media outlets is how banks are pocketing record profit, executives are receiving ridiculous salaries and the list goes on. Why is it that we do not hear of the Bangladesh Rural Advancement Committee (BRAC) providing microfinance (supply of loans, savings, and other basic financial services) to the poor? In regions where BRAC operates there is increased household expenditure, children receive better and longer schooling and there is a decrease in malnutrition. This is just one example and there are many more from around the world yet the public is oblivious to this increasing phenomenon. It seems to work, sure there could be some corruption where people might be exploited but if this area received even a fifth of the regulation that banks receive, why not promote it? Are we a society that says we want to solve the poverty problem yet we are content in sending a dollar a day. True these could be the views of an idealistic person who has had no formal exposure to the workings of the corporate world, but I still think we should be made more aware of such shifts.