It looked strong at the open. I finally got short at 39 with a 40.01 stop. I'll look for 35 or lower to cover, 1:4 for this one. I wouldn't worry about the fundamentals. Remember why you're trading it. I've owned many great companies that have had their stocks go straight down. I'm probably a bit early too but I like erring on the early side of a short in this market. Hang in there.