IEXCloud.io is a new offering from IEX Exchange On this webpage, https://iexcloud.io/products/, near the bottom, it mentions, "Event-driven, automated rules for serverless data analysis. Evaluate thousands of data points per second and deliver data through our Alerts Engine." This part is intriguing to me. As developers, we can develop and deploy functions-as-a-service to evaluate data points in the cloud and take action. Essentially, you would put your custom indicators and strategies in the cloud.