Well at around $3 a gallon, thats 75 cents or so a quart. Some people pay more than this for bottled water. In UK, petrol is over a pound per liter which (at current exchange rates) is $8 a gallon. While no one is glad to pay more and more for gasoline, gasoline is still a small amount of the cost of operating a car for many. Add up the cost of car payments (newer car) or repairs (older car) plus insurance for a year. Compare this to the amount spent on gasoline for a year. Except for someone who is a traveling salesman or someone who routinely drives cross-country the cost of gasoline in the US, even at the current prices, is relatively small compared to other costs associated with a vehicle.