http://www.maxxsystems.com/take-away.html The Take Away aka... The Negative Sell The Take Away is used to psychologically force the subjects to admit that they are the only ones who are responsible for making the ultimate decision to proceed with a project or not. And that we will not wait any longer for them to continue putting off making the decision. We literally attack the subjects' egos and force them to come to a decision. This technique will make them feel that if they don't go ahead with the product or service, that they are making a major mistake and that they are not bright enough to see the value of the deal. "Maybe you're right," the salesman said as he stood up and began closing his presentation materials. "This program is not for everybody. I just really believed, based on what you've told me, you would finally see what I hoped we were going to accomplish for your company today." "Maybe I shouldn't say this but, I guess this was just too sophisticated for you. It doesn't matter, you're obviously uncomfortable with the idea of going forward with the program." (continue packing-up if not stopped by the subject and leave on civil terms.) "I really thought you would appreciate this proposal." (Shrug) The more egotistical the subjects, the more vehemently they will object to having you make up their minds for them. You should use this weakness to apply more coercive persuasion. It works really well.