"Hip hop", the gangster rap culture, ghetto fabulous,.....there are alot of words to describe this kind of culture. How exactly has it gained so much popularity in 10 years? Going from virtually zero to a multi billion dollar industry. If you go by the US census, around 13% of people are African American. Of those, say 6.5% are males. Of that percentage, you're talking about perhaps 3% of males under the age of 40. Of those males, you're talking about maybe less than 1% who live in the inner city, hip hop world. How has 1% of the country had such a large impact? That is mind boggling. Granted, its not all african american guys (i.e. Eminem's recent successful movie). But the vast majority certaintly are. I guess it is unprecedented to have such a small part of the country, from a relatively low socio-economic background, to have such influence in the media. It's cool that these guys got out of the inner city, but you have to wonder about the message they are sending to young kids. That it's ok to pimp, and call women ho's, party, spending all your money on your cars and stuff?