I think it's clever marketing as it implies they are options traders,who as we all know are the masters of the universe. Exchange traded options are the ultimate trading tool, but of course by the time people find that out,they have already lost their cash. Just heard about sports betting arbitrage-another dumb money magnet for the clever people ( a stockbroker lost £100k)
http://www.timesofisrael.com/the-wolves-of-tel-aviv-israels-vast-amoral-binary-options-scam-exposed/ The wolves of Tel Aviv: Israel’s vast, amoral binary options scam exposed An industry turning over hundreds of millions of dollars, employing thousands of people, is cynically cheating naive would-be investors worldwide via a range of corrupt practices. It is doing terrible harm to its victims, and it risks doing the same to Israel’s reputation