What?! So they're selling on AMZN. bfd The entire business is built on recruiting distributors. Selling on AMZN is terrible for them because it flattens out the retail price of the stuff. People will sell it at cost just to get rid of it. As soon as one person offers it at a certain price, the next person comes in and beats them by $1. Its a race to the bottom. Here's the top owners. Icahn may be in an ego war... but wait till one of these other players gets sick of this thing. It hasn't been above $70 in 3 years except a spike on 7/15 last year. Watch the top line line Mav, not the earnings beat I'm sure will happen. There is no growth here. 1. ICAHN CARL C 22,500,000 2. CAPITAL RESEARCH GLOBAL INVESTORS 7,787,521 3. DECCAN VALUE INVESTORS L.P. 7,647,712 4. FMR LLC 6,207,051 5. VANGUARD GROUP INC 6,119,947 Don't forget... the CEO is out on 6/1
What is your edge in this trade? You have a broad market making new highs every day pulling this stock with it. You have a short interest carry on the shares you short. You have a short ratio off the chart (over 25!!!!). So knowing there is an opportunity cost for your capital, what is your edge here? And don't say that it's going down, that is not an edge or everyone on ET would be billionaires.
No, you're not getting it. Look, I'm trying to make you more critical of your own trading. You are very lazy the way you go about doing this. Maybe this is a hobby for you and your day job is in accounting. If that's the case then this is a moot point. But I'm trying to get you to think about your thesis and structure your trade accordingly. Here is an example. IF "I" were to short this with conviction, the first thing I would is buy the S&P as a hedge. Remove the overall market risk. Two, use options to short the stock and avoid the daily short interest. Yes, the interest will be embedded in the puts but I can still lay it off. Three, maybe add a long term backspread out in Jan to cover the short covering risk which is huge in this stock. So look at what we have here, a general thesis, you don't like the stock and you think it's going down. We spread off the market risk, layoff the short carry, hedge the upside in case of a runaway short squeeze and structure maybe a risk reversal in the options to capture the downside. THAT is what I want out of you. Not "I think this is going down so I'm going to short it". There is still no thesis on the short itself but let's take it as a given that you have put countless hours of research into this and the thesis is valid. If trading is just a hobby to you then by all means, "play around" because who cares if you lose money right. Hobbies are suppose to lose money.