A few years ago their operating profit from selling coffee was around 2 millions per year. That's why they were fined to pay these two millions to an elderly lady who burned herself with said coffee. After a series of processes about this coffee. People burned themselves with the coffee because McDonalds made it hotter than usual, so it remained "fresh" longer.
it's not sufficient given the financial industry's level of regulation that charting/order entry authors can slip by with a 'the bug did it' so far as other programs are concerned, i had a demo 'bad fill' experience that was never explained: http://www.elitetrader.com/vb/showthread.php?s=&threadid=178288
Actually, one old lady put the cup of coffee in her lap and drove away from the drive-up window and hit a bump in the road, thus spilling the coffee on her thighs and getting burns. Sheer stupidity.